If you are planning on selling paid apps then you will need to lodge a contract with Apple. To do this:

  1. Login to the iTunes Connect website;
  2. Click ‘Contracts, Tax and Banking’;
  3. For the ‘iOS Paid Applications’ Contract Type (Contract Region will be ‘All’) click ‘Request’;
  4. This will then generate a contract from Apple which you should sign and return (instructions on how to do this will follow from Apple).

You will not be able to release any paid apps (only free ones) on the App Store until you complete this process.

And the rest…

You also need to decide on the following:

  • Company Name The name of your company as you want it to appear next to your app.
  • Availability Date Choose a specific date or have it go live as soon as Apple approve.
  • Copyright The name that should appear next to the © symbol in the App Store (probably your company name).
  • Contact Email Address The contact email in case of difficulties with the app. This will not be seen by users.
  • Support URL A web address that contains contact information for users having trouble with the app. This will be seen by users.
  • App URL Optional. This should be the link to the ‘homepage’ of the website for your app (if you have one).
  • Review Notes Include any information that Apple might need to fully test your app (eg. a dummy account login). You can also include any other relevant notes here. These will not be displayed to users.
  • Rating In order for Apple to give your app an appropriate parental guidance rating, you should also indicate if your app contains ’Infrequent/Mild’ or ‘Frequent/Intense’ levels of any of the following: Cartoon or Fantasy Violence; Realistic Violence; Sexual Content or Nudity; Profanity or Crude Humour; Alcohol, Tobacco or Drug Use or References; Mature/Suggestive Themes; Simulated Gambling; Horror/Fear Themes/ Prolonged Graphic or Sadistic Realistic Violence; Graphic Sexual Content and Nudity.