Be a sponge! Look in the App Store, keep your eye on the news. See who’s grabbing attention and how they’re doing it. Check out case studies and ‘how to’ articles on marketing posted online. They might not all offer suggestions that you would use yourself, agree with or be directly appropriate for your app, but they will trigger ideas of your own.
Learn from the best….
How did Angry Birds become a blockbuster? Rovio video interview and transcript
mobilewebgo.com/how-did-angry-birds-become-blockbuster-rovio-video-interview-and-transcript
…and what went wrong for others
Some Brutally Honest iPhone App Sales Numbers: $32k Spent vs $535 Revenue (Conclusions: No ‘Lite’ version / Price too high?)
mobileorchard.com/iphone-app-sales-figures-32k-vs-535/
Soak up case studies and presentations
How to successfully market your iPhone App
bloobble.com/broadband-presentations/presentations?itemid=3396
Mobile Marketing > Best practices
mobithinking.com/best-practices
…and news
Mashable
MobileBeat
TechCrunch
