“The most common estimate is that it’s 100 times cheaper to make a change before any code has been written than it is to wait until after the implementation is complete.”
Jakob Nielsen, usability expert
Right now you probably have a lot of different ideas about your app (if you’re doing it on behalf of your employer, then I’m sure your colleagues and boss do as well!). Before you get stuck into finding your perfect supplier or writing your marketing strategy though you need to get those ideas in order.This is not just an exercise, doing this will lay the foundation for the whole project and make the rest of it a whole lot easier.
First up then: why?